Viva is a graphic design and experimentation studio founded by Macarena “Viva” Fatne in Buenos Aires.
Between intuition and order —that’s where we are.
We see design as a living territory where ideas blend, languages meet, and projects grow through dialogue. We work from closeness, curiosity, and sensitivity, drawn to what’s cultural, local, social, and environmental —to everything made with passion and purpose.
Today, Viva is Macarena in art direction and design, and Julieta in production, management, and client relations. And depending on the project, we expand: we collaborate with a wider network of designers, developers, artists, and specialists who bring their own craft and perspective. Because good design is built with people —and every collaboration adds depth to what we create.
