Viva Estudio - 37th Mar del Plata International Film Festival

Art Direction and Graphic Design of the 37th Edition of the Mar del Plata International Film Festival

General Concept: Tribute to Leonardo Favio

Thanks to Leonardo Favio's cinema, a national identity began to take shape in the film industry, with authorial characteristics and a revaluation of Argentine popular images and stories. This is part of the graphic design and art direction of the 37th edition of the Mar del Plata International Film Festival.

Graphic Elements: The Popular Gaze

Contemporary pop symbols are part of the imaginary of the identity we propose. Colors and plots speak of a perspective in which the popular is a social, political, and cultural positioning. The new and the old reimagined, a mix in which Favio and the Mar del Plata Festival coexist, resulting in a true celebration of cinema for everyone. This is reflected in the graphic design and art direction of the 37th edition of the Mar del Plata International Film Festival.